The college's Visual Communications Design (VCD) major develops career professionals in advertising, graphic design, illustration, and character design through specialized program streams that students enter in their third year of study. Each stream is grounded in a commitment to practice, solid drawing and visualization skills, and industry relevance.
The VCD curriculum is rigorous and comprehensive and prepares a new generation of professionals for the ever-evolving creative economy for which innovation and creativity are the core competencies. Complemented by Liberal Studies courses in design history, writing, and storytelling, students develop an understanding of design as not only a powerful strategic business tool but also as a positive and tangible contribution to society and culture.
The Illustration Stream examines storytelling, psychology, interpretation, and the imagination to enable the creation of unique and compelling ideas and images. Students learn to solve complex visual problems by exploring representational, analytical, and observational drawing skills while also developing an understanding of how illustration both influences and connects to advertising and design.