A successful illustrator, advertising designer, and author in the first half of the Twentieth Century, Andrew Loomis was a master at seamlessly combining products and fine art into one cohesive image.
Loomis possessed an acute ability to bring focus to the product while maintaining the appearance of fine art. He captured moments of idealized American values in softly painted scenes and scenarios that were suggested in the advertisements of the products he was promoting, such as in his ads for Kellogg’s with Boy Scouts ready to aid the public after eating cereal, or beautiful women enjoying a day while drinking Coca-Cola.
From beverages to sliced meat, Loomis could find a way to make a striking ad. “Art cannot depend upon copy,” he said. “It must tell its own story. Advertising has reached a point in its development where tricks are out and we must go back to fundamentals.”
Loomis published his first book, Fun with a Pencil, in 1939. Although subsequent books built on previous ones, the fundamental lessons in all were the same. He was a firm believer in the expression and style of the individual artist.
Loomis has influenced generations of illustrators, including comic book artists Alex Ross, Dick Giordano, Steve Rude, and Steve Lieber.
Illustrations by Andrew Loomis
- “Heroes & Villains: The Comic Book Art of Alex Ross”
- “Bridgman’s Complete Guide to Drawing from Life,” by George Bridgman
- “Figure Drawing for All It’s Worth,” by Andrew Loomis
- “The Illustrator in America, 1860-2000” by Walt Reed
- Museum of American Illustration at the Society of Illustrators